Local 34, an energetic Miami-based band who play tropical-accented pop/rock, were the winners of Vive tu Música with 5, the Latin music talent competition sponsored by Wrigley's 5 Gum.

They were among five finalists who each performed one song for a panel of judges in front of a live audience Tuesday night (Sept. 21) at the Hollywood Palladium. The band competition was followed by performances by the Mexican pop band Reik and Daddy Yankee.

Chilean rock star Beto Cuevas, the members of Reik, and Billboard's executive editor of Latin content and programming Leila Cobo judged Tuesday's live competition. In addition to Local 34, competing bands were El Frente, a group made up of former Berklee College of Music students; Vanaz, a Los Angeles-based duo who performed a rock ballad; Origen, a pop quartet whose glam outfits were admired by the judges; and Por Que No?, four Colombian musicians who live in New York. All of the groups sang original songs in Spanish.

Cuevas was the toughest judge of the "Idol" style competition, sharply criticizing more than one of the lead vocalists. Cobo praised the winning band's stage presence and energy.

The five finalists were selected by visitors to the Vive tu Música with 5 website, who voted for their favorites from among over 100 bands that entered the competition by uploading their demos to the site. Tickets to the packed show were also given away via the Wrigley-sponsored site.

Local 34 will receive prizes including a live performance for a group of influential music industry executives, a professional photo shoot, $5,000 worth of music gear and a live performance on LATV, which will also air the finalists' concert on Wednesday, Oct. 6. Upon announcing the winning band, Cuevas said that they would also be invited to open for him at one of his future concerts.

In 2009, the Los Angeles-based group Vinyl Soul took home the grand prize at the inaugural Vive tu Musica with 5.