Bret Michaels is providing the promotional music for "Top Gear," the History Channel's version of the popular British car show, which debuts on Nov. 21.

Krista Liney, History's senior creative director, teamed with music production house Jingle Punks to get Michaels on board to make the branding music for the show.

"We wanted to give it an identity of its own - it needed to be big and fun,"
Liney says. "We wanted a person who can elevate the brand and who has credibility in the rock and roll scene."

Michaels' music will be part of the trailer to promote the show, both on-air and online. In addition, he will be featured in a music video, and eventually the music will be on iTunes.

"Bret understands the new model of how cable works at a quicker pace - it's not like making a record or a film,"_ says Jared Gutstadt, Jingle Punks CEO and co-founder. "It has to happen almost immediately because that's how decisions are made."

Beyond doing the promotional music, Michaels will appear on two upcoming segments of the show, one in which he is interviewed and another where he drives the program's 'Reasonably Priced Car' to score a time that will eventually be matched against other celebrities.