Veteran regional Mexican concert and events promoter Maximinio Muñoz died Feb. 24 after a long bout with cancer.

Muñoz, better known as Max, was a founding member of concert promotion association Promotores Unidos and had served for eight years as the secretary of the organization's board of directors.

Born in Mexico in August of 1938 and most recently residing in Newark, California, Muñoz founded M&M Promotions and presented major shows by the likes of Vicente Fernandez throughout the West Coast. He also represented in the U.S. a roster of acts that have included Diana Reyes and Arrolladora Banda El Limón, among others.

Muñoz will be buried Friday at Lone Tree Cemetery in Hayward, California.