Pandora logged its 10 billionth thumb on April 24, founder Tim Westergren announced at the company's blog. That thumb (Pandora's version of the like button on Facebook) went to the Jason Derulo song "Ridin' Solo."
Westergren is right when he brags about the milestone as a sign of fan engagement. Ten billion is a lot of anything. "There is no greater evidence for us of meeting that objective than the ongoing engagement you have all shown in your use of the thumbs," Westergren writes.
Unlike Facebook's one-way "like" button, Pandora has both a thumb-up and a thumb-down icon. The simple voting system allows Pandora to learn a user's musical preferences and therefore create a better listening experience. Westergren did not specify which "Ridin' Solo" received.
Here are some other Pandora milestones:
-- Incorporated in California as TheSavageBeast.com in January 2000. Changed name to Savage Beast Incorporated in May 2000.
-- Changed name to Pandora Media in July 2005.
-- Launched iPhone app in July 2008.
-- Reached 20 million users in December 2008.
-- With other webcasters, reached a webcasting settlement with SoundExchange for more favorable royalty rates in
-- Reached 60 million users in July 2010.
-- Reached 75 million users in January 2011.
-- Surpassed $100 million in revenue in the fiscal year ended January 31, 2011 (finished the year at $138 million).