Underscoring the continuing ability of independent efforts in breaking new artists in the Latin realm, David Rodríguez, better known as Sie7e, has signed a recording deal with Warner Music Latina after the breakthrough success of his most recent album, "Mucha Cosa Buena."
The set, out on Rodríguez's own label, La Buena Vida (The Good Life), is an uptempo mix of dance beats like batucada, samba and salsa that has spent six weeks on Billboard's Top Latin Albums chart, where it peaked at No. 17 earlier this year. Sie7e's single "Tengo Tu Love" has spent 18 weeks on the Hot Latin Songs cart, where it peaked at No. 25 (this week it stands at No. 40).
Sie7te's story is a noteworthy tale of resilience. The singer/songwriter at one point was signed to VI/Machete, and distributed by Universal. When VI, a Puerto Rican indie, closed its doors, Sie7e went to work on his own, self-releasing "Mucha Cosa Buena" with help from his wife and distribution from indie Select-O-Hits.
Now, Warner -- which has signed Sie7te to a 360 deal -- has plans to make Sie7te a regional priority and will release his album in Spain and Latin America in early Fall. Likewise, Warner will focus on retail in the U.S. mainland as most of Sie7e's sales have been in Puerto Rico. At the same time, Sie7te has inked a publishing deal with Warner Chappell for his compositions.