For the first time ever, Groupon became the sole destination for downloading a music recording when British artist David Gray debuted "Lost and Found-Live in Dublin" on the deal-of-the-day website on Monday (June 27).
Groupon made the 12-track album available to download for $6.00, more than half off the full value of $13.00. Additionally, Groupon subscribers can sample the album by downloading "Lately," a track from the set, for free.
As of Wednesday (June 29), 1,200 copies of the album have been purchased. The deal ends Friday.
Groupon has provided special digital offers in the past. For example, last November, the website provided Rihanna's "Loud" album for just $5 per download. However, the David Gray initiative marks the first time that the company has served as the premiere online retailer for a record.
"Lost and Found-Live in Dublin" is Gray's tenth album. The singer achieved international success with 2001 single "Babylon," which reached No. 57 on the Hot 100 charts. He has sold 12 million albums and completed two sold-out U.S. tours. He recently began a third stateside trek in support of the live album.
Launched in 2008, Groupon.com is a website that features daily deals on activities, events, restaurants and merchandise in 43 countries. The company has expanded beyond its headquarters in Chicago to include offices throughout North America, Europe, Latin America, Asia and beyond.