Ricardo Arjona, one of Latin music's top-selling and top touring acts, will release his next album on his own independent label, Billboard.biz has learned.

Arjona, a pop singer/songwriter who has spent his entire career signed to majors-first Sony, and since 2008 Warner-will now record and release for Metamorfosis, with an album due out at the end of September.

The company, with offices in Miami and Mexico, is described in its website as a "team" that focuses on artists, branding and marketing and whose purpose is to "create and develop experiences to build a multidimensional dialog between artist and audience, through promotion, distribution, new products and contents, always adapting to today's new cultural context."

Although a few major Latin acts, most recently regional Mexican band Intocable, have decided to record and release independently after having tenures with major labels, Arjona is the biggest name to do so in the realm of Latin pop.

Arjona is not only a major seller in the U.S.-where his top-selling release was 1999's "Ricardo Arjona Vivo," which moved 326,000 copies, according to Nielsen SoundScan (his latest studio set, 1998's "5o Piso" sold 108,000 copies)-but also throughout Latin America, particularly in Mexico and Argentina. He is also a steady radio presence who's notched three No. 1 hits on Billboard's Hot Latin Songs chart.

According to Nielsen Boxscore, Arjona played 37 shows in 2009, mostly arenas, grossing more than $15 million. Here in the U.S., he had the third top-grossing Latin tour of the year.

Arjona will preside over Metamorfosis, whose staff includes photographer/video director Ricardo Calderon as concept director, former Universal Music Mexico marketing executive Humberto Calderon as marketing director and former Universal Music Mexico publicist Miriam Sommerz as media manager.