Vevo, the online music video service backed by Sony Music Entertainment and Universal Music Group, has added several new syndication partners for its network.
The company struck syndication deals with ArtistDirect.com, Hispanic music news site Batanga, indie music site Gorilla Leak, video recommendation outlet MeFeedia, and the websites of Canadian TV shows Entertainment Tonight Canada and AUX.tv. It also will add white-label entertainment firm Synacor in the coming weeks. (Synacor will add the music video streams to its entertainment platform, which it licenses out to other websites looking to offer entertainment content.)
All deals include rights to stream Vevo's entire music video catalog, as well as its original programming, such as live-streamed events, archived performance footage, and a growing stable of original series.
(The original version of this story incorrectly stated that the deals only applied to the original series; Billboard.biz has since clarified that information).
Any website that wants to stream music videos from UMG or Sony needs to syndicate it from Vevo.
Vevo's other syndication partners include YouTube, AOL, Last.fm, MP3.com, and BET. It remains in a stalemate with MTV, which to date has refused to license Vevo for streaming videos on MTV-branded websites.