Edgar Berger Named Sony Music's Head of International
Edgar Berger Named Sony Music's Head of International

Edgar Berger
Edgar Berger (right) with singer Sade. Photo copyright: Sebastian Hornik, Director Corporate Communications GSA

As expected, Edgar Berger has been named President and CEO of International at Sony Music Entertainment, Sony CEO Doug Morris announced today. In his new role, Berger is responsible for Sony Music's non-U.S. global business from his office in London and will report directly to Morris.

Berger, 44, was previously CEO of Sony Music in Germany, Austria and Switzerland.

A native German, he will be taking over from Richard Sanders, who left the company last month.

Morris said in a statement: "We are delighted to have Edgar heading up our International operations. He has a proven track record of success through his leadership of both the strategically important German market and the larger GSA region. We are excited that he will now apply his talents to breaking artists and driving strategic business initiatives and innovation in our territories around the world."

Berger said, "I'd like to thank Doug for this fantastic opportunity. Sony Music has a tremendous roster of artists worldwide. I look forward to working with our labels, and the teams in all the territories to develop great music, and further grow our business around the world."

Berger was appointed to the position of president of SonyBMG Germany in 2005 by then-CEO Rolf Schmidt-Holtz, moving to the position of CEO himself in 2006. In 2009 he assumed management responsibility for Sony's subsidiaries in Austria and Switzerland. Berger also serves on the board of the German Federal Music Industry Association (BVMI).

After studying mechanical engineering, economics and philosophy, Berger graduated with a degree in mechanical engineering. In 1992 he joined the German consulting company Roland Berger & Partner, after which he was a political TV journalist with television station RTL between 1994 and 2000. In the years from 2000 to 2005, Berger held various management positions at BertelsmannAG and was in charge of global business development.