Meet Billboard's 2011 Latin Power Players
Meet Billboard's 2011 Latin Power Players

Latin Power Players

For the second consecutive year, leaders of the Latin music industry are being honored with a Billboard Power Players report that recognizes this vital and important part of the music industry. The Billboard Power Players series highlights the achievements of executives who drive our business forward with their artistic and business vision.

As with our previous Power Players reports, we began this project by inviting readers worldwide to submit nominations through We promoted the nomination process in print, online and through email. Executives in all sectors of the Latin music industry were eligible. A team of Billboard editors then reviewed every nomination, numerically ranking the nominees on the measure of their achievements in the past 12 months and their leadership in the broader industry.

In contrast to the Billboard Latin Music Awards bestowed each spring, we consider both chart performance for a 12-month period (ending July 2) and Latin market-share data from Nielsen SoundScan (as of July 24). We gave weight to executives whose primary responsibility is within the United States and who have broad oversight in their roles.

Also see Billboard's '30 Under 30': The Young Execs You Need to Know

Certainly, many very accomplished nominees didn't make this list. But the choices here represent the collective ranking and judgment of Billboard's editors. Represented here once again are leaders of record labels, publishing companies and rights societies, live entertainment leaders, major Latin media companies and more. We congratulate them all as we present this year's Billboard Latin Power Players report.



Jesus Lopez
Chairman, Universal Music Latin America/Iberian Peninsula

Raul Alarcón Jr.
President/CEO/chairman, Spanish Broadcasting System

Afo Verde
President of Latin region, Sony Music

Cesar Conde
President, Univision Networks

Ruben Leyva
President, Sony Music U.S. Latin

Iñigo Zabala
President, Warner Music Latin America

Lucas Piña
Senior VP, SBS Entertainment

Rebeca Leon
VP of Latin talent, AEG Live/Goldenvoice

Victor Gonzalez
President, Universal Music Latin Entertainment

Kate Ramos
Senior VP of touring, Live Nation

Eddie Fernandez
Senior VP, Universal Music Publishing Group Latin America

Angelo Medina
CEO, Angelo Medina Group

Jorge Mejia
Senior VP of Latin America/U.S. Latin, Sony/ATV Music Publishing

Julio Vega
VP of Latin purchasing, sales and marketing for music, movies and books, Anderson Merchandisers

Delia Orjuela
VP of Latin writer/publisher relations, BMI

Alexandra Lioutikoff
Senior VP of Latin membership, ASCAP

J.J. Cheng
Associate VP, SESAC Latina

Gustavo Lopez
Executive VP of brand partnerships, business development and digital, Universal Music Latin Entertainment

Joshua Mintz
Senior executive VP, Telemundo Entertainment

Jose Valle
President, Univision Radio