Facebook's Impact on Music Services: 1.5 Billion Shares in Six Weeks
Facebook's Impact on Music Services: 1.5 Billion Shares in Six Weeks

Rumors about Facebook's upcoming "music service" are heating up ahead of its f8 developer's conference on September 22. But good luck trying to discern from the reports the type of service or partnership that might be unveiled.

Today CNBC's John Fortt reported "someone familiar with the plans" told him Facebook would launch its long-rumored music service at its f8 developer's conference. These rumors have been circulating since Facebook announced the date of the f8 conference last week.

Fortt's report opened a floodgate of other reports. Business Insider claims MOG will partner with Facebook, although the author is only guessing and presented nothing more than unconvincing circumstantial evidence. Mashable was more firm in its report that Spotify, MOG and Rdio will each partner with Facebook.

One thing seems certain: whatever is unveiled September 22 will include one or more partners. It has been widely reported that Facebook is not interested in building its own music service, which would require it to acquire licenses, hire a job-specific staff and directly compete with its current music partners. And since no word of negotiations with rights holders has ever leaked, it's currently safe to assume no such talks have occurred.

But partnerships can be rather limited compared to what is being predicted in the media. As a Facebook representative noted to Mashable, a number of music services are already integrated with Facebook. MOG uses Facebook's social graph to recommend music to its users. Spotify and Rdio allow its users to link their account to Facebook to follow their Facebook friends. In no instance does one of these product integrations create a standalone Facebook music service.