Denis Handlin, Sony Music Australia CEO, To Also Oversee China, Taiwan, Hong Kong, India, Middle East
Denis Handlin, Sony Music Australia CEO, To Also Oversee China, Taiwan, Hong Kong, India, Middle East

Sony Music Australia's longtime chief Denis Handlin is adding more responsibilities to an already busy domestic and international brief, can reveal.

In addition to Handlin's current duties as chairman and CEO of Sony Music's businesses in Australia and New Zealand and president, South East Asia and Korea, the Sydney-based exec will now also take responsibility for the company's operations in China, Taiwan, Hong Kong, India and the Middle East

In tandem with the changes, Adam Tsuei, President, Greater China (which includes China, Taiwan and Hong Kong), and Shridhar Subramaniam, President, India and the Middle East, will both report directly to Handlin.

Sony Music's workforce was informed of the changes Aug. 30 by way of a company-wide memo penned by the music company's president and CEO Edgar Berger, to whom Handlin reports.

"We are excited to have Denis serving in this further expanded role," explains Berger. "His long record of accomplishments and his extensive experience in Australasia make him the ideal choice to lead the region."

Handlin assumed responsibility for South East Asia and Korea and the Asian Regional Office in September 2010. Since then, notes Berger, he has made "a number of key changes to improve our operations and create a renewed focus in the territory."

Handlin is the longest-serving member of the ARIA Board, his presence with the association dates back to 1984. While at the helm, the Brisbane-born exec is widely credited with galvanizing ARIA and strengthening the brand of the weekly sales charts. Under his guidance, the trade body launched the No. 1 Chart Awards and Fine Arts Awards to increase the profile of domestic acts, and established the Hall of Fame as a stand-alone function in 2004.

Handlin, who last year celebrated his 40th anniversary with Sony Music, is also a founding member of the Sony Foundation, which has donated more than $15 million Australian ($16 million U.S.) to charitable causes since 1998, and he was awarded an Order of Australia medal for services to the Australian music industry in 2005. In 2009, Handlin was the recipient of the APRA Ted Albert Award for Outstanding Services to Australian Music.

Last year, Handlin was appointed to the familiar role as chairman of ARIA, replacing the former Warner Music Warner Music Australasia president and CEO Ed St John in that role. Handlin had previously served as ARIA chairman for an unprecedented 10 successive years until 2008, at which point he made way for St John.