Steve Jobs' death may have broken Internet records, according to the Australian social media monitoring firm SR7, which estimated that Twitter hit 10,000 tweets per second on Wednesday afternoon on the news of the Apple co-founder's passing. That would beat the previous record of 8,868 tweets per second set by Beyonce when she announced her pregnancy on the red carpet at the MTV Video Music Awards in August.
A spokesman for the company told Agence-France Presse, "We're awaiting the official Twitter data to be released, however, from the numbers that we've been monitoring through the day since the announcement it's certainly been trending to break that record."
Social media search engine Topsy showed that over three million tweets had been sent about Steve Jobs between Wednesday and Thursday morning. The peak was reached early Thursday morning when over 555,000 tweets were sent mentioning his name.
The Canadian Broadcasting Company reported that news sites such as CNN and Washington Post saw slowdown on their websites from a surge in traffic and Google and Twitter trends were dominated by Jobs-related searches.
Other sites, such as eBay saw a surge in Steve Jobs related merchandise for sale and pre-orders for the Steve Jobs biography shot up 42,000 percent on Amazon.com, hitting No. 1 on its sales chart.
The 56-year-old Jobs, who confounded Apple and revolutionized the personal technology industry, passed away on Wednesday following a long battle with pancreatic cancer.