Mel Lewinter Named EVP of Label Strategy for Sony Music Entertainment
Mel Lewinter Named EVP of Label Strategy for Sony Music Entertainment

Mel Lewinter has been named executive vice president of label strategy for Sony Music Entertainment, the company announced today. Lewinter is of course a longtime associate of Sony CEO Doug Morris, who announced Lewinter's long-expected appointment via the following memo.

"I am pleased to announce Mel Lewinter has been named Executive Vice President, Label Strategy, Sony Music Entertainment.

"In this role, Mel will draw upon his vast wealth of experience in the music industry to lead a variety of strategic initiatives on behalf of Sony Music. He will be based in New York and report to me.

"Mel is among the top executives in the music industry and I am very happy to have him joining us in this important role. I have worked closely with Mel for many years and have a deep respect for his ability to balance business acumen with artistic vision. He has played an invaluable part in the success of Universal Music, MCA and Warner Music, and his keen insight and knowledge of the music business will be a major asset to our company.

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"Commenting on his appointment, Mel said, 'Over the years, Doug and I have formed a unique working relationship that is quite instinctive for both of us. I look forward to the challenge ahead and am delighted that I will be continuing my association with Doug at Sony Music.'

"Most recently, Mel was Chairman and CEO Universal Motown Republic Group and before that he was Chairman and CEO of Universal/Motown Records Group. He previously served as Vice Chairman of MCA Music Entertainment Group, and held a number of executive roles for Warner Music Group, including Chief Operating Officer of Warner Music Group, Executive Vice President of Warner Music U.S., and Vice Chairman of The Atlantic Group.

"Please join me in welcoming Mel and wishing him continued success in his new role.

"Best, Doug"