MIDEM 2012: Facebook's Dan Rose To Keynote, Live Music Fest, Cheaper Tix, More
MIDEM 2012: Facebook's Dan Rose To Keynote, Live Music Fest, Cheaper Tix, More

Facebook vice president of partnerships and platform marketing, Dan Rose, is to deliver a keynote speech at Midem 2012. Due to take place in Cannes, France, January 28 to 31, next year's edition of the long-running conference marks the first outing for director Bruno Crolot, who replaces Dominique Leguern.

Rose, who is responsible for Facebook's worldwide business development and merger and acquisitions activities, will speak as part of Visionary Monday, a brand new strand of the revamped music convention, which will have an increased focus on tech companies -- both music and non-music related -- artists and brands.

"Midem is very proud to welcome the most emblematic social network with over 750 million active members. Artists already figure among the most popular Facebook profiles, a trend that should increase in 2012," said Bruno Crolot, Head of Music Markets at Paris-based Reed Midem.

Other new innovations introduced for the 2012 edition of Midem include:

Retiring of the MidemNet brand. The tech-focused conference, which was previously a separate event taking place on the Saturday before the main market, will be amalgamated into MIDEM, with technology keynotes, workshops, seminars and conferences now spread throughout the four days.

Direct2Fan Camp: An artist-focused mentoring program, including seminars and workshops on D2C marketing.

The Innovation Factory: An onsite zone within Palais des Festivals dedicated exclusively to digital offerings and new technologies, featuring interactive sessions, networking opportunities.

A new layout within MIDEM home Palais des Festivals, whereby the Rivera now forms the conference entrance and main hub of activity, replacing the ground floor, which will now contain conference rooms, a VIP club and the MIDEM suite.

Up to 30% fall in pricing. Tickets for music artists and students will be priced at €295.00 ($414.00). The most expensive ticket will cost €795.00 ($1,116.00), down from over €1,000.00 ($1,369) in 2011.

The inaugural Midem marketing campaign competition open to advertising and communication agencies, as well as record labels and artists' managers, rewarding the most innovative and creative use of music in marketing. The call for entries closes November 15, 2011 with the winner to be announced at Visionary Monday, January 30.

Widened participation for Midemlab
, the international digital startup showcase, which has previously launched SoundCloud, The Echo Nest and Songkick. The 2012 leg of Midemlab will be opened up to non-music startups and app developers for the first time. Microsoft BizSpark, a global program aimed at supporting young businesses, will run coaching sessions for 30 competition finalists. Companies wishing to apply to Midemlab have until 4 November 2011 to register. The three competition categories are: Music discovery, recommendation and creation; Marketing and social engagement, and Direct to consumer sales and monetizing content. Thomas Hesse, President Global Digital Business, US Sales & Corporate Strategy, Sony Music Entertainment, David Hyman, CEO, MOG and Alexander Ljung, CEO/Founder, SoundCloud are among the jury.

Next year's event will also see the launch of the first Midem festival. Open to both delegates and the general public, the festival will run alongside the conference and is produced by Paris-based concert promoter Alias. Artist details for the concerts, which will take place in a dedicated auditorium, are yet to be announced. According to Reed Midem, the line-up "will include international headliners as well as up-and-coming talent."

"The creation of the Midem festival, as a key part of Midem 2012's live music program, is a major event for both our clients and the general public," says Bruno Crolot. "Our commitment to delivering a premium concert experience is underlined by our partnership with Alias, which has a proven track record of producing superb events and which shares our artistic aspirations for the Midem festival," he went on to say.

In parallel to the Midem festival, a series of smaller concerts, entitled 'Midem off,' will also take place in Cannes, showcasing new and unsigned acts.