Music subscription service Rdio announced Tuesday it is launching in Brazil later this week. The expansion makes Brazil the third Rdio market after the U.S. and Canada.
Brazil's recorded music industry has a reputation for rampant piracy and its 194 million citizens spent just $38 million on digital music in 2010, according to the IFPI. So it makes perfect sense that Rdio's entry into the market would be a partnership with the country's largest telecommunications company and fourth-largest mobile carrier, Oi.
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The service, called Oi Rdio, will be available to Oi's customers as well as subscribers of other mobile networks. Oi Rdio will look like the same product Americans and Canadians currently experience, but with differences in price and catalog. Brazilians will pay R$8.99 (US$5.06) per month for web access and R$14.90 (US$8.49) for web and mobile access. Rdio has added music from popular Brazilian artists made available through licensing deals with the major labels and local Brazil distributors and labels such as Som Livre, DeckDisk and OiMusica.
Rdio's expansion plans will continue next year with launches in Germany and Australia slated for "early 2012."