MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts
MIDEM 2012 Line-Up Adds Mark Ronson, Paul van Dyk, Saatchi & Saatchi CEO Kevin Roberts

Grammy Award-winning artist and producer Mark Ronson, German dance artist Paul van Dyk and Kevin Roberts, CEO Worldwide of Saatchi & Saatchi have been confirmed as guest speakers for next year's MIDEM confab, due to take place January 28 to 31 in Cannes, France.

All three panelists will participate in the conference's inaugural Visionary Monday, a brand new strand of the revamped MIDEM, which marks the first outing for director Bruno Crolot. Wendy Clark, SVP, integrated marketing communications and capabilities, The Coca-Cola Company, has also been added to the January 30 Visionary Monday roster, where she will join Mark Ronson to discuss Coca-Cola's global integrated campaign for the London 2012 Olympic Games. Ronson is set to produce a musical anthem alongside U.K. singer Katy B as part of Coca-Cola's "Move to the Beat" campaign, which will also feature online and TV content.

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As previously announced, Dan Rose, Facebook's vice president of partnerships and platform marketing, was the first keynote speaker announced for MIDEM 2012. Mikael Hed, CEO of Finland-based entertainment and mobile games company Rovio (creator of Angry Birds), and Om Malik, founder of tech blog GigaOM, are also confirmed to appear at Visionary Monday. According to organizers, Paris-based Reed MIDEM, subjects to be discussed during the day-long program will include how artists can benefit from digital innovation, building brand loyalty through music, and using digital opportunities to generate new revenues.

"I love music. It's the greatest human connector," said Kevin Roberts in a statement. "Music is the shortcut to the heart. It's communication, entertainment, engagement, and emotion. Music is about love. The world is full of inspirational sounds, songs, and singers, whether they are well known, breaking through, undiscovered, or in the archive.

"I'm looking forward to presenting at MIDEM," he continued, "I'll be talking about the opportunities for marketers to build loyalty beyond reason for their brands through music, to turn their brands into Lovemarks by exciting the senses."

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For Paul van Dyk's conference session, the German artist, DJ and producer will be joined on stage by American cellist Zoë Keating--who has previously worked with Imogen Heap, DJ Shadow and Tears for Fears, among others--to explore how artists can utilize digital media to engage with fans and generate new revenue streams. Outside of the Visionary Monday program, January 30 will also see MIDEM host a gala evening dedicated to classical music, hosted by trumpet soloist Alison Balsom. The classical music industry will additionally be serviced throughout the conference via daily training courses held in partnership with Boston's Berklee College of Music. Keating and producer-composer-singer and Spanish guitarist Javier Limon are among the classical artist ambassadors confirmed to participate in the round table and mentoring sessions, which will take place in the newly developed Direct2Fan zone.