Atlantic Records executive VP Andrea Ganis led new and established artists to increased radio success in 2011 with a simple MO: "A continued focus on teamwork, strategic planning, creativity, innovation and humor in an ever-challenging environment." Atlantic's most notable new artist was Bruno Mars, who reached the top five with "The Lazy Song" and hit No. 1 in multiple formats with "Just the Way You Are" and "Grenade." "The initial conversations I had with Bruno became reality with a fluidity that every artist and promotion person dreams about," Ganis says. "It's been incredible to play a part [in his success]." Ganis was one of the first women to head a major-label promotion department, and Atlantic's nomination of Ganis credits her "unparalleled leadership, negotiating acumen and belief in the team, as well as her ability to transform in an ever-changing business." Among the established Atlantic acts who have continued their hit streak with Ganis' support are Death Cab for Cutie, Shinedown, Trey Songz and Cobra Starship.