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Power Players

No. 97
Rich Bengloff

American Assn. of Independent Music
Twitter: @A2IM
Indie Advocate...

When Rich Bengloff was named president of the American Assn. of Independent Music in 2007, the then-2-year-old trade group was still struggling to gain traction as an effective voice for indie labels. Since then, Bengloff--a former senior executive at Elektra, Sony Music Distribution and RED--has helped ensure that indies have a seat at the table during any discussions affecting the business, whether it be over music publisher efforts to collect unpaid royalties or the FCC's quadrennial review of media ownership rules. The A2IM chief has also placed a high priority on education and business development initiatives. A prime example is A2IM's Music Business Crash Course at the annual convention of the National Assn. of Music Merchandisers, which provides workshops on the nuts and bolts of music business economics. And last fall, A2IM secured state and federal funding worth up to $250,000 to enable indie-label executives to join a Feb. 28-March 12 trade mission to China (Hong Kong, Shanghai and Beijing) and Seoul to explore opportunities for recorded-music sales, synch licensing and other revenue streams. Bengloff has also fostered closer relations with the Recording Academy, which has worked with A2IM to increase indie-artist registration and has helped open doors for the trade group on Capitol Hill.

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