After another week at radio, Rihanna's "Birthday Cake" is soaring up the charts while Chris Brown's "Turn Up the Music" is seeing some gains and some dips, which is common for a song's second week after a splashy opening-week digital debut.
Rihanna's "Birthday Cake" shoots up 51 slots (71-20) with a Greatest Gainer/Airplay credit on the Hot R&B/Hip-Hop Songs chart. The track debuts at No. 73 on Hot 100 Airplay with 16 million audience impressions and a 372% increase in spins, according to Nielsen BDS. The title also debuts on Hot Digital Songs at No. 62 with 36,000 downloads sold, according to Nielsen BDS. The bows spur a No. 63 debut for "Cake" on the Billboard Hot 100.
Brown's "Turn Up the Music," meanwhile, drops 10-19 on the Hot 100 and 9-10 on Hot Digital Songs, registering a 37% second-week decline in downloads to 112,000. The digital drop is common for a song's second week out: It debuted high last week due to digital sales, aided by Brown's Grammy Awards performance on Feb. 12.
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Radio, however, is heeding the song's title. "Turn Up the Music" shoots 56-44 on Hot 100 Airplay (28 million in audience, up 34%) and bounds 23-21 on Rhythmic and 27-21on Mainstream Top 40. Notably, the version of the song that radio is playing is Brown's solo album version, not the remix featuring Rihanna. The remix has not been cleared by Rihanna's label, Def Jam, to impact at radio, an RCA exec told Billboard.biz.
Still, the controversy surrounding the songs - which saw Rihanna and Brown guesting on each other's remixes, just three years after Brown assaulted her on the night before the Grammys - does not seem to have prevented radio programmers from playing it, as several R&B radioe execs verified to Billboard.biz last week.