SXSWi Q&A: Songza's Eric Davich
SXSWi Q&A: Songza's Eric Davich

Saturday night at one of downtown Austin's many food trucks, spoke with Songza chief content officer Eric Davich about SXSWi and Concierge, a new Songza feature that makes it easier to find a playlist to fit your mood.

Songza Launches Concierge, Picks Free Music for Your Specific Situation

BBB: Are you here for business or pleasure?
Eric Davich: A little bit of both. I'm here to show Songza to as many people -- and talk to -- anyone I can. Also to make some new business contacts and connect to people I've been talking to for a while, and put faces to names.'s SXSWi Blog: All Our Coverage

BBB: What are you most looking forward to here?
ED: Aside from food trucks, which are my favorite, I'm looking forward to a lot of great networking events and seeing some great panels and technologies and hopefully meeting some entrepreneurs I admire.

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BBB: Do you think SXSW is too crowded to do business?
ED: It's not a problem. I don't think it's a place where you can sit down and negotiate a contract. But it's a great way to develop relationships with folks from around the world in the music industry and the tech industry. Developing some trust with people you work with is, for what we do, it's huge. It's also great to just let people use our service and get some great feedback about what we're doing and what we're going to be doing in the future.

BBB: You have an iPhone app update coming up with your Concierge feature, which sounds fancy. It is supposed to sound fancy?
ED: We toyed around with a couple ideas, but the word "concierge" brings up an image of somebody at a hotel concierge and that kind of experience where you can go up to the concierge and say, "I'm new here, what's fun?" It's really the kind of experience we want to have on Songza. Other options could have been Maître d' or Waiter or something like that. But Concierge fit the best. is all over South by Southwest and SXSWi 2012 -- check back several times a day for the latest!