The Billboard Music Awards returned to prime-time TV after a four-year hiatus in 2011 and received a massive reception from both music fans and industry alike. The show was the highest-rated program of the evening with the three-hour telecast averaging 7.9 million total viewers (even beating out the finale of NBC's "Celebrity Apprentice"). Additionally, over 220,000 Tweets about the show were shared during the course of the broadcast.

The show is back, airing on ABC at 8/7c this Sunday, May 20th, and social media is an integral part of the show this year. Make sure to join the conversation on Twitter throughout the weekend by using the official 2012 Billboard Music Awards event hashtag, #BBMA. Want the inside scoop on what else to expect? Read on…

On-air integration
Pay attention to the lower third of your screen during the award show to find out how to join the conversation on Twitter, and how to score a free song download during the show.

Did you watch the Super Bowl during Madonna's halftime show? If you did, you may remember being able to tag the performance using Shazam to get a free download of Madonna's new single. We're bringing the same thing to the 2012 Billboard Music Awards, but you'll have to tune in to see whose track you'll be able to download.

Want to know what your favorite celebrities have to say about the shows as they watch? Make sure to check the @Billboard Twitter stream during the show to see which artists and celebrities are live-tweeting about the show from the comfort of their own couches, and check out their individual streams to see their Tweets throughout the night. A dedicated Twitter feed on's awards hub will display all tweets with the #BBMA hashtag

If you want to see what's happening behind-the-scenes or backstage during the awards show, we're livestreaming backstage interviews on and, and we'll also be Tweeting from the red carpet and backstage all night. Tune in to the livestream and follow @Billboard to see how stars react after winning awards, and get an insider's look into the 2012 Billboard Music Awards.

We've coordinated with Foursquare to add all official 2012 Billboard Music Awards events to their system. People can now check into our official events in Las Vegas, instead of checking in at the venue where they're hosted.

Tickets, tickets, tickets
Want to see your favorite stars in your hometown? We're working with LiveNation to give fans multiple chances to win tickets to see their favorite 2012 Billboard Music Award-nominated artists. Follow @Billboard on Twitter for details on how and when to enter to win.

Our talented photo team will be sharing candid shots of artists throughout the weekend. Join the 180,000+ people that follow our Instagram account already and check out the candid shots from all official 2012 Billboard Music Awards events.

We're bringing you behind-the-scenes and sharing our views, snapshots and exclusive backstage moments with you. Check Billboard's Facebook Fan Page ( after the show to see the full gallery of our behind-the-scenes highlights.

Event Schedule

Friday, May 18th: Billboard and Chevy present: the 2012 Battle of the Bands
- Watch the livestream

- Follow @billboard on Twitter and use #ChevyBOTB and #BBMA in your Tweets

Friday, May 18th: Magnum Ice Cream party
- Follow @Billboard on Twitter for updates from the party and use #BBMA in your Tweets

Saturday, May 19th: Official Pre-Party
- Follow @Billboard on Twitter for updates from the party and use #BBMA in your Tweets

- Follow @BillboardBiz on Twitter for the inside scoop on industry happenings at the party and use #BBMA in your Tweets

Sunday, May 20th: Billboard Music Awards and official post-party
- Follow @Billboard on Twitter for updates from the show and use #BBMA in your Tweets

- Follow @BillboardBiz on Twitter for the inside scoop on industry happenings at the party and use #BBMA in your Tweets