This white paper was undertaken as a joint project among Billboard, NARM'S division and TAG Strategic towards developing steps to improving music discovery on TV. The content is based on a session at the National Assn. of Recording Merchandisers (NARM) conference, Music Biz 2012, titled "Music & TV: Enabling Discovery for the Connected Consumer" that was organized by and TAG Strategic.

The following cover story is from Billboard magazine's May 26, 2012 issue.

You can download a copy of Billboard's "Discovery Channels" white paper as a PDF by clicking HERE.

Order this issue - which includes the publisher's quarterly, how rookie acts are dominating the top 40 and Q&As with hitmaker Ryan Tedder and top manager Kevin Liles - here.

White Paper