Cash Money Records co-CEOs and founders Bryan "Birdman" Williams and Ronald "Slim" Williams announced that broadcast personality and radio DJ Greg Street will join Cash Money Records and Cash Money Content, the book publishing arm of the growing hip hop empire.
The Atlanta DJ, famed for his phrase "It's six o'clock, it's six o'clock, time for Greg Street to rock," is currently a host of Atlanta's V-103/WVEE. Street, whose radio résumé includes several major stations of Mississippi, Alabama, Texas and Georgia, positioned himself as one of the leading on air voices of the South. Beyond radio, Street hosts a number of annual events such as his Sneaker Friends Party, Car and Bike Show and Talent Showcase.
"Greg Street is a much valued and respected colleague of the YMCMB family," said Birdman in a statement. "Slim and I collaborated with him so often, we decided the next step would be to extend a deal to him that would allow him to bring his unique voice and perspective to both our label and publishing company."
Though many recognize Cash Money mainly for their worldwide recording artists -- Lil Wayne, Nicki Minaj and Drake -- Cash Money Content, which publishes urban fiction as well as memoirs and motivational books, debuted their first work, Raw Law: An Urban Guide to Criminal Justice, in February of last year. Street, who founded the Greg Street Scholarship Fund Program, We Need 2 Read, will collaborate on various book related content and plans author his own books through Cash Money Content.
Working with Cash Money Records, Street will curate albums and singles, using previously unreleased material as well as new material from the wealth of recording artists on the YMCMB roster.
Street, whose relationship with YMCMB spans nearly two decades, expressed his goals for the new partnership.
"I have never once doubted the power of Birdman and Slim, and the Cash Money empire as a whole. My goal is to add in making Cash Money Records the first billion dollar independent label by putting major plays together for the brand, in and outside of selling records. I'm honored to have worked with and supported the YMCMB family since the early 1990s and look forward to expanding the relationship."