"Hecho en México," a documentary that explores the soul, psyche and the current socio-economic state of Mexico with the music of diverse Mexican artists, interviews and intimate footage of the country's lesser-known landscapes, will premiere in 11 theatres in Los Angeles later this month.
"This is really an opportunity to resonate with the Mexican American audience and beyond," says Alex Fumero, marketing manager of Pantelion Films, which is distributing the movie. Pantelion, created in 2010 by a joint venture between Lions Gate Entertainment and Grupo Televisa to target Latino audiences, has been called the "first major Latino Hollywood film studio."
"Hecho en México," which opens on scenes of Café Tacvba performing and participating in a spiritual ceremony, includes Regional Mexican and pop star Alejandro Fernandez, the late Chavela Vargas, Latin Alternative icon Julieta Venegas, 2012 Latin Grammy-nominated singer/songwriter Carla Morrison, polemical pop star Gloria Trevi and norteño stars Tucanes de Tijuana, among others.
"It's a different take on the story of Mexico and its culture told by some of Mexico's biggest international artists," Fumero adds. "It really approaches Mexico from an inside out perspective and delves deeper into Mexican culture." Mexico's relationship with the United States is one theme of the film, one critically addressed by the lyrics of songs sung by artists onscreen.
The film is directed by musician and producer Duncan Bridgeman, who previously explored the spiritual connections of the music of the world in the 2002 Palm Pictures multimedia project "1 Giant Leap." Lynn Fainchtein, a music supervisor on many Mexican films as well as Hollywood productions including "Precious," is the producer of "Hecho en México."
It is the first documentary to be distributed by Pantelion, following mass-market Spanish-language features including "From Prada de Nada," and "Casa de Mi Padre" with actor Will Ferrell. The Los Angeles run in top Latino market AMC and Regal theaters starts Nov. 30. Depending on ticket sales, the film may go into wider U.S. distribution, according to Fumero.