Jody Gerson
Jody Gerson

Co-president, Sony/ATV Music Publishing

Merger Management
One of the first major initiatives to follow the Sony/ATV-EMI merger was a gathering in Miami of songwriters from both publishing companies to begin work on Enrique Iglesias' next album. Sony/ATV co-president Jody Gerson and her staff set up a writing camp, putting a half-dozen writers in three studios for two weeks.

My Mentor: Martin Bandier, chairman/CEO, Sony/ATV Music Publishing. "I've been incredibly fortunate to have Marty Bandier as my mentor. Like all good mentors, Marty is equal parts teacher, supporter and champion. He pushes me every day to be the best I can be."

The sessions produced his single "Finally Found You," and a similar gathering of songwriters was set for early December. "It was the first opportunity to put people together-we'll be doing more of that," Gerson says. "The challenge is to match people and focus writers on a very specific task. The artist is really invested. There's direct feedback and the opportunity to have relationships with artists and writers. Put 10 writers in two studios and you hope two or three jell and maybe new teams form." Responsible for Sony/ATV's film, TV and videogames departments as well as the West Coast creative department, Gerson this year signed writers including Azealia Banks, Elle Varner and Sammy Adams. Following the Sony/ATV and EMI union, Gerson focused on the merging of A&R staffs and then placements in TV networks' fall season promos and trailers. The key reason? "It's marketing department money, not film budgets," Gerson says. In Billboard's most recent Publishers Quarterly tally, Sony/ATV was the top-ranked publisher with a 25.7% share, boosted by its administration of EMI Music Publishing.