Assistant PD/Music Director, KROQ Los Angeles, CBS Radio
Modern Rock Mover
After serving as music director of KROQ Los Angeles for the past 17 years, Lisa Worden took on the additional title of assistant PD in June to reflect the duties she'd actually been performing for some time at the station.
| My Mentor: "My mentor would definitely be [CBS senior VP programming] Kevin Weatherly. He's the one that brought me to KROQ and introduced me to radio. I was working at a record label [West Coast director for alternative rock promotion for RCA] in 1995. When he hired me, I was working for the label, but I had never done radio before. I never thought I would work in radio and he was like, 'I'm going to teach you.' He saw something in me that he thought would be good in this line of work. He's taught me more than anyone in this business and I don't think I would be as successful without his guidance."
As Worden says, "KROQ is such an institution and a brand," and it remains the most influential modern rock station in the nation. It also now boast's Los Angeles' longest-running morning show, the No. 2-rated "Kevin & Bean," following the retirement of cross-town rivals Mark & Brian. And yet the station has been able to maintain its edge and dominance in the ratings, largely because of Worden's groundbreaking yet accessible music picks. Recent breakout acts include Alex Clare, Neon Trees, Grouplove and Macklemore & Ryan Lewis. Worden also remains heavily involved in the station's two flagship annual concerts, Acoustic Christmas and the Weenie Roast, which annually draw top-name talent and raise thousands for charity. This year, the station also took live music inside its own walls with the launch of the Red Bull Sound Space, which has been broken in with performances by Coldplay, the Black Keys, M83 and others.