The turbulent rollout of Kanye's new album has the industry confounded. With no strategy in sight, can it ever recover?
On the night of Feb. 10, less than 24 hours before Kanye West was set to premiere his seventh solo album, The Life of Pablo, during his Yeezy Season 3 fashion show at Madison Square Garden in New York, the rapper invited close friends, industry insiders and Def Jam staff to Electric Lady Studios in Manhattan. Introducing the collection as "one of the greatest albums" ever, he played the music off his laptop at an ear-splitting level. The only problem? Pablo, retitled for the third time, still wasn't finished.