Ahead of the Feb. 24 BRIT Awards, the label boss talks Madonna's spill, breaking Ed Sheeran and why Sony and Universal aren't the competition.

At 8 p.m. on Feb. 24, Max Lousada will take his seat at London's O2 Arena for the 36th annual BRIT Awards only too aware that despite months of rigorous planning and rehearsals, there's no guarantee that anything will run smoothly.

"Something always seems to happen which is out of all of our control," says the 42-year-old ­chairman of the British equivalent to the Grammys. "And I'm sure some stories will come out of this year's show that I never foresaw."

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In