Sept. 24

After months of speculation and years of false alarms, industry sources peg 25's release as Nov. 20, though Sony Music executives decline to confirm.

Oct. 18

A 30-second ad featuring a snippet of "Hello" airs in the United Kingdom during The X Factor -- the first public airing of Adele's new music.

Oct. 21

Adele tweets a letter to fans apologizing for the long gap between albums -- "Life happens" -- and later confirms 25's title and Nov. 20 release date.

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