The video hub, long criticized for 'borderline criminal' payouts, launches a new subscription service with a charm offensive.

On a sunny october morning in Los Angeles, a few hundred YouTube staffers, video personalities and media types are gathered at the company's ­massive 41,000-square-foot West Coast outpost, which, in a simpler age, served as Howard Hughes Airport. The indulgent trappings of a web 3.0 business are all here: free campus bikes, arcade games, photo booth and a massive 36-screen monitor by which YouTube will introduce its newest product, YouTube Red.

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