During The Who's 50th-anniversary tour of North America this year, at one point in the band's set, Pete Townshend noted something unusual, recalls Mark Fried, president/CEO of Spirit Music Group.

"He was telling us that fans of all ages started to applaud at the start of 'Eminence Front,' which they'd never done before," he says.

The music publisher has represented Townshend's songs since 2012 and had licensed "Eminence Front" for use in an advertising campaign for GMC.

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