Taylor Swift's longtime promoter on taking George Strait to Vegas and the occasional need to "smack somebody around."

As the exclusive promoter for Taylor Swift, George Strait, Kenny Chesney and more, Louis Messina has pulled off what might be the greatest second act in live-music history. The son of a New Orleans boxing promoter, Messina cut his teeth in the Big Easy's rough-and-tumble music scene before being called to Houston by his friend and mentor Allen Becker, with whom he co-founded PACE Concerts in 1975.

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