"A song of the summer has to be infectious and emotional."

No one can influence the Song of the Summer quite like iHeartMedia national programming chief Tom Poleman, 50, whose 850 radio stations are influential enough to create the next Katy Perry or to anoint Demi Lovato's next single.

 

What elements comprise a Song of the Summer?

It has to be infectious, it has to be emotional and it usually has to be uptempo and a little bit different. Magic's "Rude" went so big because it fit all those pieces. The whole reggae vibe is always a nice touch, which is what's working for OMI's "Cheerleader" right now.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In