In the Spanish-speaking world, Prince Royce is already a brand-name superstar. He scored his first No. 1 on the Hot Latin Songs chart with his 2010 debut at the age of 20. That song, "Corazon Sin Cara," was a soft-focus ode to unconditional love that established Royce as a bachata heartthrob whose silken tenor and warmhearted attitude fit perfectly within the genre's sentimental sound. Outside the Latin world, though, Royce and bachata, a folk genre born in the Dominican countryside, remain at the margins, despite both his and the genre's runaway global popularity.