These giants are pouring money into DJs, festivals and more.

1. Anheuser-Busch, $35 Million+

The beer conglomerate supports the Electric Daisy Carnival franchise and SFX's festival portfolio, and has deals with Steve Aoki, Diplo and Tiesto.

2. 7UP, 20 Million+

The soda features Martin Garrix and Tiesto in ads and on custom cans, and supports festivals (Ultra, EDC) and radio (Pete Tong's Evolution).

3. T-Mobile, 10 Million+

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In