These giants are pouring money into DJs, festivals and more.
1. Anheuser-Busch, $35 Million+
The beer conglomerate supports the Electric Daisy Carnival franchise and SFX's festival portfolio, and has deals with Steve Aoki, Diplo and Tiesto.
2. 7UP, 20 Million+
The soda features Martin Garrix and Tiesto in ads and on custom cans, and supports festivals (Ultra, EDC) and radio (Pete Tong's Evolution).
3. T-Mobile, 10 Million+