Music's endless dance party is only getting bigger as the genre now dominates major festivals, tops the Hot 100 and accrues hard-to-reach millennials.

The three men gathered this sunny Memorial Day afternoon on a patio in Los Angeles could not, in some ways, be more different. Steve Angello, 32, rose to fame as one-third of the DJ supergroup Swedish House Mafia. Martin Garrix, 19, achieved viral stardom with "Animals" (now well past half a billion YouTube spins and counting). And Scooter Braun, 33, is the impresario famous for chaperoning the careers of Justin Bieber and Ariana Grande.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In