In 2014, live music raked in $1.3 billion in sponsorship dollars -- four tours may push this year past that.
U2 + SALESFORCE
With more than 1 million tickets sold, U2's Innocence + Experience tour is already a juggernaut. And cloud-computing company Salesforce is entering the music space with a bang by laying out an estimated $12 million (including media) to sponsor it. Executive vp Lynn Vojvodich cites a "shared commitment to innovation and philanthropy" as key reasons for pairing with the band.
THE WHO/FOO FIGHTERS + CITI