In 2014, live music raked in $1.3 billion in sponsorship dollars -- four tours may push this year past that.


With more than 1 million tickets sold, U2's Innocence + Experience tour is already a juggernaut. And cloud-computing company Salesforce is entering the music space with a bang by laying out an estimated $12 million (including media) to sponsor it. Executive vp Lynn Vojvodich cites a "shared commitment to innovation and philanthropy" as key reasons for pairing with the band.


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