Medina is sparing no expense to bring the world's biggest music festival from Brazil to the United States.

On its 30th anniversary, Brazil's Rock in Rio -- the world's biggest music festival (held in Brazil's capital city), with 7 million tickets sold in three decades -- finally will make its North American debut in Las Vegas during two weekends in May. Founder/CEO Roberto Medina is building a 37-acre, 85,000-capacity "City of Rock" (in partnership with MGM Resorts, Cirque du Soleil and SFX) that will feature nearly 100 acts including Metallica, Linkin Park and Mana (The Rock Weekend, May 8-9), and Taylor Swift, Bruno Mars and Ed Sheeran (The Pop Weekend, May 15-16).

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