The master of the megatour on U2's about-to-launch Innocence + Experience arena trek and why The Rolling Stones keep ticking: "That's the magic of our business."

When a documentary in 2013 asked Who the F--- Is Arthur Fogel?, Bono answered: "The most important person in live music."

Such fawning is to be expected from the U2 singer. After all, Fogel, 61, is the master of the megatour. His Toronto-based, 25-person team, backed by Live Nation's international network of promoters, ­producers, merchandisers and ­marketers, has seen tour grosses of more than $3.2 billion combined during the past decade, according to Billboard Boxscore -- among them, five of the top 10 biggest moneymaking treks ever, all steered by Fogel.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In