As digital, dance, urban and Mexican millennials reshape the genre, business is booming once again.

At midnight on Nov. 21, Universal Music Latin America head Jesús López stopped his company's Latin Grammys afterparty to make an announcement: Universal was launching Aftercluv, a new Latin dance and EDM label in the United States and throughout Latin America. It was, López later said, "one of my biggest accomplishments of 2014."

The Billboard Latin Music Conference in Miami Beach April 27-30 is the place to learn about hot trends, like Latin dance, that are fueling a newfound industry optimisim in Latin music.

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