Want to be niche-famous? Want millions of strangers to know your (user)name? Follow these expert instructions -- and you too will soon be on your way to smartphone stardom.

STEP 1: Find Your Best Platform

Does Instagram, Vine or Snapchat best suit your strengths? Decide and commit. "You can't put out something great and go away," says Adam Alpert, CEO of Disruptor Management, who works with viral-DJ duo The Chainsmokers. "If people aren't looking at you, they're looking at somebody else."

STEP 2: Connect and Collaborate

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