Facing flagging sales, the brand doubles down by expanding from two albums a year to four -- will tots follow?
Kidz Bop compilations have sold 15.4 million albums and 4.3 million tracks since the franchise launched in 2001. But in 2014, sales dipped to 848,000 from 1.1 million in 2013, according to Nielsen Music -- and in October, parent company Razor & Tie bought back the 50 percent stake it sold to a private equity firm in 2006. The brand is looking for a boost by doubling its annual release schedule from two albums to four. Billboard spoke with COO Vic Zaraya to get schooled on the strategy.