The Association for Electronic Music (AFEM) has appointed Mark Lawrence as its inaugural chief executive. AFEM was launched at the start of last year as a not-for-profit trade body representing the common interests of global companies and individuals working in the field of EDM.
The association has a 48-strong international advisory board that includes Avicii’s manager Ash Pournouri, Ultra Records’ Patrick Moxey, Red Light Management’s Bruce Eskowitz, Live Nation president of Electronic Music James Barton and Mark Gillespie of Three Six Zero Goup. Nile Rodgers and Jean-Michel Jarre are among AFEM’s artist ambassadors.
Prior to his appointment as AFEM’s first CEO, Lawrence spent 10 years at U.K. collection society PRS For Music, most recently holding the role of Director of Membership, where he was responsible for 100,000 members worldwide.
In his new position, Lawrence reports to AFEM co-founders Ben Turner (London-based manager of Richie Hawtin and Rob da Bank and co-founder of International Music Summit) and Washington-based entertainment industry biz attorney Kurosh Nasseri, who represents the likes of Afrojack, Basto, Deep Dish, Duck Sauce and Paul van Dyk.
“We have defined the mission of AFEM, our founding board members and ambassadors have demonstrated their support. It is now Mark’s responsibility to help us turn AFEM into an effective advocacy body which delivers real benefits to members,” said Turner in statement.
Commenting on his appointment as CEO, Lawrence added: “AFEM has the opportunity to be something amazing - a global electronic music organisation representing everyone from labels to DJs to promoters to publishers, small or large, young or old. I am committed to turning that vision into reality,”