Universal Music Group (UMG) has promoted Larry Kenswil to the newly created position of executive VP of business strategy. Kenswil reports to Zach Horowitz, president and COO of UMG, and is based in L.A.

Kenswil has led UMG's eLabs new media and technologies division since its creation in 1998, and prior to that he was executive VP of business and legal affairs for UMG. In the new role, he will now supervise UMG's content protection strategies, anti-piracy efforts, litigation and business efforts for both physical and digital distribution.

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