Universal Music Group has promoted Rio Caraeff to lead the label's eLabs division, a position vacated last month with promotion of former eLabs head Larry Kenswil to executive VP of business strategy.

Caraeff will continue to run the Universal Music Mobile group as its GM, but has added the title of executive VP of eLabs as well. He will report to Zach Horowitz, UMG president and COO.

The promotion widens Caraeff's responsibilities to leading the implementation of all UMG digital activities, not just mobile.

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