Universal Music Group has added to its Global Digital Initiatives division, bringing in Dan Kruchkow and Ezra Doty -- both of whom were named senior VP. Kruchkow and Ezra Doty will report to David Ellner, executive VP of global digital initiatives.

Kruchkow joins the group from UMG's Island Def Jam label, where he was VP of digital media and eCommerce. Doty is new to UMG, hailing from Waterfront Media. Both will be responsible for UMG's direct-to-consumer digital platforms, such as artist and label Web sites.

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