Free ad-supported service SpiralFrog has appointed Russ Rieger to the newly created position of VP of strategic initiatives.

In this role, Rieger will be responsible for securing and maintaining strategic partnerships within the music, media and ad industries.

Rieger comes to SpiralFrog from digital marketing firm Pipeline, which he founded. Prior to pipeline, he was GM of Maverick Recording Company and also served as VP/GM of London/FFRR Records.

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