Jose Mendez has been named head of sales and promotion at Premium Latin Music, the label best known for urban bachata group Aventura.

Based in New York, Mendez reports to Premium Latin president Franklin Romero. Mendez most recently spent 10 years as a promoter with tropical label J&N.

Mendez is the son of radio personality Francis Mendez, who reads the news on "El Vacilón de la Mañana," the morning show at New York's La Mega 97.9 FM.

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