Stephen K. Friedman, currently the GM of mtvU, has also been named GM of MTV. In his new role he'll report Van Toffler, president of MTV Networks Music/Logo/Films Group, and will be based in New York.

Friedman has served as GM and executive VP of mtvU since 2003. He will now also oversee the day-to-day operations, strategy and management of MTV and its platforms such as, MTV2 and MTV Tr3s.

"Stephen is one of the most talented young executives in the industry," said Toffler.

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